NEVER
Never Coffee Lab is a coffee company in Portland, OR. They have two coffee shop locations: one in Downtown Portland and their original location on Belmont in South East Portland. Never also has a strong social presence, including 15k followers on Instagram. Their online store features beautifully-packaged coffee products and a colorful selection of merch. In 2018 and 2020, I designed and built two versions of their website in order to add coffee subscriptions to their online store.
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Web Design
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Shopify Development
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ReCharge Subscriptions
WEB DESIGN
Never approached me in 2018 to design their first Shopify website. They wanted to transition from Squarespace to Shopify so they could launch their coffee subscription business. I designed original wireframes and mockups under the art direction of the Owner, Zak Davis. I enlisted the help of a talented backend developer to help me bring the wireframes to life.
In 2020, Never asked me to help them with another design update. This time, they wanted a new look & feel to match their evolving branding. Once again, I worked under the art direction of Zak, and built off of his conceptual wireframes to create detailed mockups my development partner could use to create another customized theme.
Never Homepage (Current) Launched Jan 2021
Never Product Listing Page (Current)
Never Info Page (Current)
Never Product Detail Page - Subscriptions (Current)
Never Product Detail Page - Merch (Current)
Never Homepage (Old Version) Launched 2020
Never Product Listing Page (Old Version)
Never Product Detail Page - Subscriptions (Old Version)
Never Product Detail Page - Merch (Old Version)
SHOPIFY DEVELOPMENT
My team built and currently manages Never Coffee Lab’s live Shopify site and test Shopify site. We used a pre-built Shopify theme as a jumping-off point, and customized it to meet the design requirements of my original wireframes. We helped Never begin selling coffee subscriptions for the first time, resulting in a brand new revenue stream for their business.
Working from a new pre-existing Shopify theme, we customized the HTML/CSS and liquid files to match the updated look & feel. My priority was to ensure Zak and his team could edit every single aspect of their website, so we made every component of the homepage, supporting brand pages, and product pages editable from the frontend editor.
CUSTOM SUBSCRIPTIONS
We implemented a custom ReCharge design on the Product Detail Page (PDP) for coffee products. This custom design features colorful blocks with iconography to make subscription selection visually interesting and engaging. Subscription options dynamically adjust based on choices made in the purchasing journey.
For the special single-origin coffee blends, I created a design that matches the holographic aesthetic featured on the product packaging. To mirror this effect, I created an opalescent gradient as a border for the subscription selection buttons.